Outback Steakhouse Launches Hot Wing Roo-lette

Outback Steakhouse is turning up the flavor and the fun with the launch of its newest culinary thrill: Hot Wing Roo-lette, a bold, spicy, and interactive appetizer experience designed for sharing, savoring, and surprise. Rolling out at participating locations nationwide starting this week, this limited-time menu item blends Outback’s signature bold flavors with an exciting game of mystery heat, challenging guests to test their taste buds — and their luck.

🔥 What Is Hot Wing Roo-lette?

Hot Wing Roo-lette is not your average wing platter. It’s a tray of 12 bold, saucy chicken wings—but with a twist. Eleven wings are tossed in Outback’s classic medium-spiced Buffalo sauce. One random wing is secretly drenched in Outback’s new “Blazing Roo” sauce, an ultra-hot, chef-crafted blend that brings serious fire and unexpected flavor to the party.

Served in a circle like a roulette wheel and paired with creamy blue cheese or house-made ranch for dipping, this dish is ideal for groups looking to start their meal with a bang. Each platter invites diners to spin, pick, and bite — with one brave soul discovering the heat that’s anything but ordinary.

🎯 A Game of Flavor and Fun

Outback’s Hot Wing Roo-lette isn’t just an appetizer — it’s an experience. Whether you’re dining with friends, family, or coworkers, the shared anticipation and reactions create unforgettable moments. According to Outback’s Senior Culinary Manager, Jenna Cruz, the idea was born from a desire to “put fun back on the table.”

“We wanted to create something that not only tastes amazing but also gives our guests a moment they’ll laugh about later,” said Cruz. “Hot Wing Roo-lette brings the bold flavor we’re known for, with a playful edge that makes dining at Outback more memorable than ever.”

To add to the excitement, some locations will offer a “Heat Cam” photo booth where diners can snap their reactions in real-time and share their Hot Wing Roo-lette challenge on social media using the hashtag #WingRooulette.

🌶️ The Blazing Roo Sauce: Not for the Faint of Heart

The star of the show — the Blazing Roo wing — is crafted with Outback’s proprietary hot pepper blend, featuring ghost peppers, habaneros, and a tangy hit of vinegar for balance. While it’s certainly fiery, it’s also flavorful, offering a smoky depth that lingers long after the burn fades.

“It’s not just about heat — it’s about building flavor,” said Cruz. “We wanted even the hottest bite to be craveable.”

Guests with lower heat tolerance need not worry — the classic Buffalo wings remain a customer favorite and are well within the comfort zone for most spice lovers.

A Nod to the Aussie Spirit

As with all of Outback’s menu items, Hot Wing Roo-lette is rooted in the brand’s Aussie-inspired ethos: bold, adventurous, and a little cheeky. With this latest launch, Outback is reinforcing its commitment to offering guests a dynamic dining experience — one that goes beyond food and embraces Outback’s fun-loving, down-under attitude.

“Sharing great food and good laughs is what Outback is all about,” said Susan Carrington, VP of Marketing. “Hot Wing Roo-lette captures the Aussie spirit of camaraderie, risk-taking, and joy — all in one delicious dish.”

Availability and Pricing

Hot Wing Roo-lette will be available starting April 25, 2025, at participating Outback Steakhouse locations nationwide for a limited time only. Pricing may vary by location, but most restaurants will offer the dish at a suggested price of $12.99 per platter.

Guests can order it for dine-in only. Outback wants to encourage connection and interaction at the table. It pairs well with a cold beer, a new craft cocktail, or a classic Aussie-tizer. It’s a great way to start the meal.

Engage with #WingRooulette

Fans are encouraged to take part in the challenge, share their reactions, and tag Outback on Instagram, Facebook, and TikTok using #WingRooulette. Outback will highlight the best reaction videos and offer weekly giveaways, including gift cards and exclusive dining experiences.

Try It Before It’s Gone

Whether you’re a heat-seeker or just looking to spice up your night out, Hot Wing Roo-lette promises to deliver bold flavors, good vibes, and a little bit of mystery. Outback invites all food lovers to join in on the fun and see if they can beat the burn.

About Outback Steakhouse

Outback Steakhouse, part of Bloomin’ Brands, Inc., is a leading casual dining restaurant known for bold flavors, generous portions, and warm Aussie hospitality. With locations across the globe, Outback continues to serve up quality steaks, chicken, seafood, and more with a signature twist.

Corporate Headquarters
Address: 2202 N. West Shore Blvd., Suite 500, Tampa, FL 33607, USA ​

Phone: +1 (813) 282-1225​

Customer Service
Toll-Free Number: +1 (855) 274-0102

Human Resources
HR Phone: +1 (813) 875-4329​

Follow Outback Steakhouse on social media

• Facebook: facebook.com/outback​
• Instagram: @outbacksteakhouse​
• Twitter: @Outback​
• YouTube: OutbackSteakhouse1

My honest review

Outback Steakhouse’s new Hot Wing Roo-lette is a spicy, fun twist on classic wings. It’s perfect for sharing and laughs. The dish includes 12 wings—11 in classic Buffalo sauce and one in fiery Blazing Roo sauce. The surprise adds a playful challenge. One guest ends up with the extra-hot wing.

The wings themselves are juicy and well-cooked, and the Buffalo sauce hits that perfect balance of tangy and mild heat. The Blazing Roo wing, however, packs a real punch with bold, smoky flavors and serious heat—definitely not for the faint of heart. The creamy ranch or blue cheese dip helps cool things down.

The server presents the wings in a circular platter styled like a roulette wheel, adding to the fun. It’s a great ice-breaker for groups and makes for hilarious moments when someone bites into the spicy one.

Overall, Hot Wing Roo-lette is more than just a novelty—it delivers on both taste and experience. Whether you’re a spice lover or just in it for the game, this limited-time item is worth trying if you enjoy bold flavors and don’t mind a little heat-induced drama.

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